WHAT IS APPLE DOING ABOUT ARTIFICIAL INTELLIGENCE?

WHAT IS APPLE DOING ABOUT ARTIFICIAL INTELLIGENCE?

What is Apple going to do about AI? Based on TEQMINE’s AI Technology Scan, we provide here a snapshop of its AI patent and invention effort.

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  • APPLE ranks currently between 10th and 15th largest AI patentee (2018 – prediction).
  • APPLE’s AI patent effort is increasing currently, but it did dip significantly 2014-2017
  • It is not yet clear how sustainable it’s renewed interest in AI patenting and innovation is, and the next years will show.
  • AI is central for APPLE innovation strategy, and AI is likely to be critical support for its business lines across the board.
  • Investing in new technologies and protecting them actively, but not heavily when compared to competitors.
  • Monitoring APPLE AI efforts is important, as it’s effort is evolving quickly.
  • APPLE has in total about 450 AI patents or applications in USPTO/EPO/PCT.
  • APPLE AI patenting is today about the same volume as in 2012, whereas other patenting is only half of 2012 level. (Figure 2012=100).
  • APPLE has very specific AI strategy: It is almost exclusively focussing on UX and sophisticated user applications.
  • Limited scope of AI focus, inventing in UX, Human-Computer interaction, Cameras and Image Processing, Natural language processing and Speech & Sound recognition.
  • Very little hard-core Data science patent or innovation effort.
  • APPLE innovation ecosystem is almost exclusive based in the Silicon Valley.
  • Note about data, sources and graphs: All data from TEQMINE’s AI Technology Scan (May 2018). Patent data from USPTO/EPO/PCT